Arsenal will take on Portuguese giants Benfica in the first knockout round of this year’s Europa League. Benfica, who are not Olympiakos, came second in their Europa League group behind Rangers. They’re also second in the standings on the domestic front, just behind Sporting Lisbon who we played in this competition a couple of years. Here’s another bit of transfer news coming our way, this time out of Portugal. 24 year old Portuguese attacking midfielder Chiquinho is rumored to leave Liga NOS powerhouse Benfica and be making his way to MLS.

The UEFA Europa League this season includes several big names, with Portuguese giants Benfica just one of them. This game saw them face a Rangers side in good form in Glasgow, in what looked on paper to be a really interesting game between the top two teams in the group. This tactical analysis will look at the tactics both sides used in the game, with Rangers controlling the first half, and Benfica coming back in the second half to earn a 2-2 draw and another point in the Group D table.

Lineups

Rangers made just two changes from the side that beat Aberdeen 4-0 at the weekend, with Ryan Jack and Joe Aribo left out, and Finland midfielder Glen Kamara and Northern Ireland captain Steven Davis coming in to replace them. The back four was left unchanged, with former Brighton and Hove Albion defenders Leon Balogun and Connor Goldson again partnered together in the middle. Colombia striker Alfredo Morelos was flanked by former Liverpool winger Ryan Kent and former Leeds United striker Kemar Roofe at the other end.

Benfica, meanwhile, started with several key players in their team. Former Tottenham Hotspur defender Jan Vertonghen partnered Jardel at centre-back, whilst Switzerland striker Haris Seferović was partnered upfront by Everton Soares and Luca Waldschmidt. Their bench included winger Diogo Goncalves, who previously spent the 2018-2019 season on loan at Nottingham Forest, as well as Greece goalkeeper Odysseas Vlachodimos.

Rangers’ defence

Rangers started the game well, taking control early on. We will first look in this analysis at their defensive tactics.

When Rangers were in possession, the defence was stretched out across the pitch, making it as big as possible. This ensured that it was difficult for Benfica’s attackers to close the ball down, because, if the ball was passed onto either side, and Benfica looked to move towards it, then the ball would just be moved down the line into the space. Similarly, if the ball was with either of the two central defenders, and they were closed down, then the two full-backs were available as passing options in space. There were gaps in between all four players, but this didn’t matter when they were in possession, because there was little danger of them losing the ball whilst they had this setup.

The image above demonstrates all of these points because the ball is on the nearside with three attackers looking to close down the three players nearest it. However, James Tavernier, the Rangers right-back, is open as a passing option, and so offers a way of moving the ball out of danger and then getting it forward.

However, when Rangers lost the ball, they instantly brought their defence closer together, looking to close off the gaps, which were now routes for opposing attackers to get through them and into the space behind. In this image, we can see how Benfica are attacking, but there is no way for them to get through. Instead, when they pass the ball forwards, Rangers are able to meet the ball and clear it, ending the threat.

This constantly changing defensive shape meant that Rangers could use the space when in possession, but then stop their opponents getting behind them when they lost it, and this was one key reason why Benfica struggled to break their Scottish hosts down in the first half, aside from a few chances here and there.

If we look at Rangers’ setup more generally, we can see how their 4-3-3 formation worked. At the front, Morelos, Kent and Roofe were compact in their positioning, with the midfield three of Scott Arfield, Davis and Kamara also working together to stop Benfica finding any spaces behind them. Then the back four are positioned so as to stop the Portuguese side getting behind them, and the yellow lines show how the two central defenders are marking the two Benfica forwards, preventing them getting into the space behind and offering a passing option for their teammates higher up the pitch to aim for.

The whole idea of this is that it forces Benfica to play sideways passes, and we can see how they have stretched out defensively, looking to try and find a way around the side of the Rangers players. However, because of Rangers organised ranks, they couldn’t get the ball into any dangerous areas this way. It is easier to mark players out wide, blocking any crossing attempts they make, and this was exactly what Rangers were looking to do by occupying the central areas and leaving the wings slightly more open.

This meant that, in order for Benfica to create chances, they had to play long balls from the defensive to attacking areas, but this was where Rangers’ defenders were alert, clearing anything that came their way with ease.

Therefore, we can see how Rangers looked to stop Benfica attacking, and how their defensive structure ensured that they went in ahead at half-time.

Rangers’ attack

If we now look at their attack, we can see how Rangers looked to dominate the play in the final third as well.

In this image, we can see how Benfica have left gaps in their defence. There is one group of players on the goal line, and another nearer the edge of the box, both marked by the red lines. However, they have left too much space open in between these areas, and that has allowed Rangers, and Arfield here, to get in between them, and he ends up scoring the opening goal here. Therefore, leaving this space open cost Benfica.

We will come back to them, but as far as Rangers went, this example shows how they looked to move their midfielders up the pitch to support the attackers, ensuring that they outnumbered Benfica in this part of the pitch. Benfica couldn’t mark all of the Rangers players, so some, like Arfield here, were left open. Therefore, a combination of Benfica’s indifferent defending and Rangers’ tactics of overloading the attack helped them to control the first half.

Another key element to their attack was to ensure they controlled the width when going forwards. Here, we can see how Morelos has the ball in the middle, and is passing it out wide to Kent on the near side. The Benfica defence has become too narrow, meaning Rangers can get players either side of it and into the space behind. We know that Morelos is a serial goalscorer, but another of his key qualities is to link up play, just as he is here. This combined quality that he has is the reason he has been linked with a move to bigger leagues, such as Ligue 1.

This time, Rangers didn’t get a goal from their attacking move, but they did score from a similar situation in the second half, as we can see below.

Here, Roofe is the player in the middle, with Morelos and Kent taking up positions either side of the Benfica defence. Again, the defence is narrow, but Morelos and Kent’s role here is to stretch it out, as you can see happening. That then creates gaps in between the defenders, allowing Roofe to have a shot, from which he converts for Rangers’ second goal.

Therefore, we can see how Rangers’ tactic of using the wings allowed them to get into the space behind the Benfica defence, or enabled them to shoot through it, depending on the situation.

However, whilst they clearly had a plan for how they were going to attack against Benfica, Rangers still didn’t take as many opportunities as they could have done. If we look at this image, we can see how Roofe has the chance to play the ball through to Morelos, as the yellow arrow shows, and the Colombian would then be in a good position to shoot at goal. However, he doesn’t play this pass, instead keeping hold of the ball and eventually losing it under pressure from the defenders around him. Given that the game ended 2-2, a pass through here could have got Rangers another goal, which could have been the difference at the end of the game.

This section has shown us how Rangers looked to attack during the game, aiming to push their wide attackers around the edge of the Benfica defence, and also looking to stretch the opposing defenders apart when they could, creating gaps to shoot through centrally.

Benfica’s second-half tactical changes

Benfica weren’t able to create much in the first half, but they did have a few chances. One of these can be seen below.

We have already mentioned how Benfica didn’t create many chances in the first half, but this was a good opportunity for them. However, they ended up hitting the ball straight into a defender here. Rangers very rarely let Benfica get into these spaces in the first half, so the visitors needed to take these chances.

However, in the second half, Benfica came out with some new ideas, one of which was to press Rangers’ defenders when they had the ball. This image shows us how they did this.

Firstly, the two forwards got tight to the Rangers centre-backs, meaning that they couldn’t pass the ball between them in order to get it out of danger, which is what they had been doing in the first half. However, they also couldn’t pass the ball back to the midfielder dropping back to help them out, because he is also being pressed, as you can see. Therefore, Rangers now have fewer options on the ball, and Benfica have taken control from them.

We also mentioned previously how they were forced to play long balls from defence to attack in the first half, but in the second half, they looked to dribble the ball forward much more, trying to keep the ball on the ground rather than in the air, where they had lost a lot of battles. This image shows how they did this, and it asked questions of the Rangers players that they hadn’t had to face before half-time. By playing these passes forwards, Benfica were able to then get their attackers behind Rangers’ defence a little more, especially as the home side in this instance has not narrowed defensively, as they had done in the first half.

Essentially, Rangers dominated the game when the balls were coming into the box aerially, but, when they came along the ground, and from closer distances than the long balls had been coming from, they weren’t able to get back and organise themselves as they had been doing previously.

The other thing that Benfica changed was to get their attacking players operating more centrally. Rafa Silva had played in the first half as a wide attacker, but he took up a more central role in the second half, with the full-backs asked to get forward and hold the width instead. That increased Benfica’s threat in the middle, and this image in fact shows us the situation from which Benfica got their equaliser. We can see how getting more players into the attack helped them to take more chances. In the first half, they hadn’t had the right support when attacking, meaning Rangers could close down the shots and frustrate them, but Benfica were able to play more intricately in the second half, and that was what made the difference.

We mentioned earlier how Rangers’ first goal was scored because Benfica had been unorganised in the box, leaving spaces open between their players. However, in the second half, they were more prepared, and we can see here how they looked to stop the ball reaching any Rangers player in the middle from the cross on the far side of the pitch. Three Benfica defenders have formed a line in the box, whilst a fourth defender has moved out to close down the ball, putting pressure on the Rangers attacker to cross it into the box quicker. Eventually, when the ball does come in, it is easily cleared, so we can see how much of a difference this made in the second half, especially in the closing stages of the game when they were looking to protect the point they had earned.

Conclusion

In conclusion, we can see that both sides had positives and negatives to their performances, and both managers will be happy with some aspects of the game and unhappy with others. However, both sides are also now tied on points at the top, five points ahead of the other teams in the league, so that shows how well they have done so far in their other games. Given that, a draw was perhaps not unexpected, with both teams cancelling each other out across the game. Rangers’ next game will see them travel to Falkirk in the Scottish League Cup, before hosting Standard Liege next week, whilst Benfica travel to Maritimo before hosting Lech Poznan in the other Group D game on Thursday.

Rosy finances and domestic dominance have reaffirmed Benfica as Portugal’s elite soccer club. Here, chief executive Domingos Soares de Oliveira tells SportsPro how smart thinking is at the heart of winning on and off the pitch.

By Ed Dixon

Posted: March 13 2020

“We always have to be faster and smarter than the big clubs,” Benfica chief executive Domingos Soares de Oliveira tells SportsPro after being asked what underpins the club’s strategy for commercial growth.

Whist Soares de Oliveira is keen to pitch Benfica as a plucky upstart it would be reductive not to class the club a behemoth in their own right. Their trophy cabinet boasts 37 Primeira Liga titles, 26 Taça de Portugal cup wins, as well as two European Cups. They are Uefa Champions League regulars and by no means small fry. However, no amount of rich history can compensate for the wealth gap now separating the Portuguese top flight from Europe’s five biggest leagues in England, Spain, Italy, Germany and France.

The harsh reality and riches of modern soccer are apparent for Soares de Oliveira. They shape his club’s strategic thinking on a daily basis.

“We had more or less the same growth percentage over the last ten years as the big clubs but the starting point is different for them and for us,” he says.

“When you go to the Uefa Champions League, where we have been for the last ten years, and face clubs like Barcelona, Real Madrid and Manchester City, then we know there’s a huge difference.

“But football is a little bit about making up that difference by doing something that is unexpected. So, for us, it’s also about the possibility of making a surprise and also having good results against those clubs at European level.”

Benfica chief executive Domingos Soares de Oliveira

Soares de Oliveira’s comments on prioritising uniqueness and innovation are particularly pertinent given Manchester City’s recent ban from Uefa competitions due to financial fair play (FFP) breaches for overvaluing sponsorships. In a world where state-backed clubs are the relative norm in soccer, Benfica’s considered approach is a marked contrast. It is a successful one too.

“This will be most probably in financial terms the best season we’ve had since we existed,” Soares de Oliveira reveals, speaking to SportsPro in February. Added to that, Benfica president Luis Filipe Vieira confirmed last year that they had made their “bank debts residual” while “reducing our liabilities”.

Figures released after SportsPro spoke with Soares de Oliveira show that Benifica secured a net profit of €104.2 million (US$117.6 million) for the first half of the 2019/20 financial year, a whopping 639.8 per cent increase on the same period last season. That is largely down to the sale of Portuguese forward João Félix to Spanish side Atletico Madrid, who paid €126 million (US$142.2 million) for the 20-year-old in July.

However it also continues a trend of strong financial returns, being the sixth consecutive year in which the Primeira Liga club have made a profit in the first six months of activity. Revenues for the period were also up 94.3 per cent to €244.3 million (US$275.8 million) - the club’s best ever financial performance over the six months ending 31st December.

Meanwhile, Benfica’s net debt on 31st December 2019 stood at €45.8 million (US$51.7 million), which the club say has decreased by €189.5 million since June 2016 and is the lowest it has been in recent years.

The latest figures would suggest that Benfica are well on course to surpass their revenue for the 2018/19 financial year, which saw the club bring in more than €300 million (US$338.8 million) for the first time.

The sale of Portuguese forward João Félix to Atletico Madrid brought in €126 million for Benfica

Those numbers are in stark contrast to the club’s previously perilous position when Soares de Oliveira arrived. In 2002, former president Joao Antonio De Araujo Vale e Azevedo, who headed up Benfica between 1997 and 2000, was convicted of embezzling US$1 million following negotiations over a player's contract. That prosecution followed years of financial mismanagement which even saw the club’s bank account frozen in 1998.

“People need to know that when the president was elected in 2003, and I was hired 16 years ago, we were almost facing a bankruptcy situation,” Soares de Oliveira continues. “The previous president was in jail so we had a difficult time more than a decade ago and we solved it. So I think this could also work as an example for other clubs facing difficulties.”

This is how innovation became less of a choice and more of a necessity. It is a mantra that still leads the club long after Soares de Oliveira’s appointment.

In the last 12 months alone, Benfica have set a series of commercial milestones in European soccer. Significantly, they becoming the first club in a top-flight European league to accept payments via blockchain, in this case with cryptocurrency provider Utrust. In addition, they are the only Portuguese soccer team to have their own over-the-top (OTT) subscription platform, Benfica Play, which launched in January.

There were also knowledge sharing partnerships struck with the San Francisco 49ers and San Francisco Giants, big players in the National Football League (NFL) and Major League Baseball (MLB) respectively.

“Our view is that content will be a key driver for our future business,” Soares de Oliveira states when discussing Benfica Play. “All of our fans, and even those who are not our fans but like football, are focusing more and more on content that must be seen as unique to them.

“If you’re delivering the same content as the television showed yesterday no one will be ready to pay for it. But if you are delivering an interview, training session, content around players and coaches that is unique, then people will be prepared to pay for it.

“We believe that we will get good results in terms of engaging and retaining our fans, and in terms of revenue.”

Benfica’s strategic tie-ups with the 49ers and Giants also seem smart plays as the club look to the US market for growth, having played a pre-season friendly in the country last July. There are worse teams to tap for business information than two franchises that Forbes gives a combined value of more than US$6 billion.

“Partnering with strong brands in the Americas is extremely important in order to get full recognition,” explains Soares de Oliveira. “We understand soccer is not the first sport in the US and of course Benfica is not the most well-known European brand there. That’s the reason why partnering with such brands is so important.

“At the end of the day, we will need to do more than that because it’s not just about brand. It’s much more about the right strategy to implement into the local market.”

Benfica signed a strategic tie-up with the NFL's San Francisco 49ers in 2019

That strategic focus for Benfica remains digital. Despite having the highest percentage of supporters in their own country, Portugal’s population of a little over ten million puts them well outside the top ten in Europe. Having broken down their supporters into five groups, ranging from the diehard fan to casual follower, Soares de Oliveira says utilising smart technology must be a necessity to generate more revenue.

“All clubs will have to have different digital strategies. The biggest change for us in the last two years is coming from the digital side. To give you an example, we have today more than 45,000 season ticket holders - six or seven years ago it was less than 20,000.

“The reason for that is the digital facilities that we introduced. You can buy your ticket with the Benfica app and those with a season ticket can share it with someone else just using their mobile device.

“We are delivering more services. We even stopped selling tickets because there is no more space available in the stadium. The app is an example of additional revenue generated by offering more services to our fans and members.”

There is perhaps no better example of Benfica’s astute strategy than in the transfer market. Their young prospect João Felix stole the headlines last summer when he moved to Atlético for the third highest transfer fee in the history of the game, but the forward’s move was just the latest in As Águias’ rich pickings from player sales.

Other high-profile depatures in recent seasons include Raúl Jiménez, Talisca, Ederson, Victor Lindelöf, Nélson Semedo, Gonçalo Guedes and Renato Sanches, to name but a few. They have all helped Benfica pocket north of €500 million (US$539 million) in the last half a decade, which is testament to the annual €10 million (US$10.8 million) the club spend on their youth setup.

Manchester City keeper Ederson is one of a number of big-money sales secured by Benfica in recent years

“We need to have player trading as part of a business offer. If you receive an offer of more than €100 million it’s impossible not to look at it as something that will make a strong difference by the end of the year in terms of profitability,” Soares de Oliveira admits.

“We have players we have succeeded in retaining because we’ve been able to increase their salaries but in some other cases it’s impossible. We don’t have the same balance sheet that allows us to compete with the wages paid by the biggest 12 or 13 clubs you have in Europe.”

Player sales remain a standout in Benfica’s ongoing game plan to make up the difference with the likes of the Premier League and La Liga. However, the club’s operating income without player transfers amounted to €101.9 million (US$115.1 million) in first half of the 2019/20 financial year, which still represents an 8.8 per cent increase on the same period in 2018/19.

One area of disparity in particular that Primeira Liga teams are less able to combat through shrewd player sales and off-field innovation compared to the bigger leagues is broadcast rights. Notably, the Premier League’s TV deal is worth UK£5 billion (US$6.28 billion) domestically and a further UK£4.2 billion (US$5.2 billion) internationally for the 2019 to 2022 cycle. Unlike the English top flight, Benfica and other clubs in Portugal’s elite division have no centralised TV deal, instead opting to sell their own rights.

We don’t have the same balance sheet that allows us to compete with the wages paid by the biggest 12 or 13 clubs you have in Europe.

Benfica chief executive Domingos Soares de Oliveira

For Soares de Oliveira, having rights distribution in-house has enabled Benfica to maximise their earnings considering they have no major pay-TV broadcaster on board.

“Five years ago in Portugal, the contract for TV rights was €7.5 million a year. Today, we have more than €40 million. We decided to put our own matches on our TV channel, Benfica TV. We also bought English Premier League rights, we bought Ligue 1 rights and we launched Benfica TV as a subscription channel for €10.

“We reached at the time close to 350,000 subscribers which helped us to show the value of those TV rights were much higher than what we were getting,” he says, before mentioning the figure is still dwarfed by other continental leagues.

“The club who finish last in the Premier League will get three times more than us and the club who finish last in La Liga will get the same amount of money we’re getting. This is the reality, this is the market.

“Other clubs in big European leagues have so much money coming in from TV rights they don’t have to spend as much time thinking about other sources of revenue.”

Benfica's TV rights revenue is still dwarfed by the giants of European soccer

That point is supported by KPMG’s latest European Champions Report. The study highlighted that while operating revenues for elite European soccer clubs continue to grow, it is primarily down to increased broadcasting revenues, which are benefiting in part from the new, more remunerative Champions League distribution cycle.

While the massive €564 million (US$608 million) annual increase to €1.976 billion (US$2.132 billion) will have been welcomed by Benfica, they know an overreliance on a single income stream for a club in their position would be irresponsible.

“The amount of money we’re getting there is so low we have to generate revenues everywhere,” continues Soares de Oliveira. “We’ve been described as the right club in the wrong country. That’s nothing against Portugal, but it’s so small that if our strategies were implemented in a different country like Spain or England then the results would be fantastic.”

That careful planning seems all the more justified given the uncertainty over what guise the Champions League will take over the new decade. The much-maligned proposals for a new closed off promotion and relegation structure may be on the backburner, for now at least, but they continue to pose a very real threat for teams from smaller leagues as Europe’s heavy hitters seek a monopoly on a major revenue source.

“The reality is that those very big clubs want to generate more money no matter what,” Soares de Oliveira believes. “I was part of the European Club Association (ECA) board until last year and had discussions over the Champions League.

“A super league without promotion and relegation, a closed competition, would destroy the spirit of football, the culture. Our culture is built on promotion and relegation, so I had discussions trying to stop it even if Benfica was one of the clubs that could play in the new super league.”

Soares de Oliveira is resistant to the idea of a closed European super league

Clubs, especially those who view the Champions League as a commercial cornerstone, rarely warm to compromise when it comes to income. Yet, Soares de Oliveira reckons a solution of sorts can be reached. Inevitably, more games look to be the answer.

“The group phase would go from six matches to 14. I think this is positive for those clubs that were trying to launch the super league,” he says, before noting that such an approach may not necessarily be in everyone’s interests.

“The negative side is that this will generate so much additional revenue that the imbalance existing between international leagues will be bigger than it is today.

“People have discussed the calendar, and I don’t think the calendar is a big problem, but there will be impact on the number of matches you can do at national level. Maybe the leagues will have to be reduced with the number of clubs going from 18 to 20 for example.”

Soares de Oliveira adds that leagues’ domestic cups may have to “disappear” to free up the space needed for those extra games. A recent example would be France’s Coupe de la Ligue, which will be scrapped from next season due to fixture pile-up and a lack of broadcast interest.

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As hard as it is to see French champions Paris Saint-Germain complaining about an extra bit of breathing space in their already rammed schedule, the decision arguably exemplifies the unabating allure of top continental competitions compared to historical national trophies. It is also a far cry from Soares de Oliveira’s hopes for maintaining the culture of the sport.

“That is the price we may have to accept if we want to stop the super league from happening,” he concedes.

Benfica’s wider vision for soccer’s future may well be one at odds with Europe’s other domestic heavyweights. A first European trophy since 1962 could also still be some way off, though Soares de Oliveira believes it is “not impossible.” But as more clubs adopt a win at all costs mentality, the 59-year-old maintains staying true to their own strategies will see Benfica continue to prosper on and off the pitch.

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“We have to anticipate what’s going to be the trend of the market for the coming years and be quicker in terms of implementing our strategies. Digital will play a very important role but there might be other areas we can’t foresee right now, but we have to always be looking.”